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Giving Tuesday is becoming one of my favorite days of the year. Designing a campaign to help Plant With Purpose raise enough funds to help 250 families out of poverty has been a blast, and I look forward to rolling it out just after Thanksgiving.

Plant With Purpose’s program works really well at a family level. Every day, I get to hear stories of families who are eating an extra meal each day, moving out of mud homes and into secure structures, and putting their sons and daughters through school. These are families who have spent years thinking that sort of thing would always be out of their reach.

It costs about $122 for Plant With Purpose to start a partnership with a new family, but any amount given goes towards that. For Giving Tuesday, a generous donor has offered to match all donations up to $17,000- meaning that we’ll be able to help an incredible amount of people around the world.








That is the amount of families currently working directly with Plant With Purpose across eight countries. As we seek to grow and expand, its important to look at what families experience on an individual level.

A typical family in Tanzania is a good representation of the hopes and worries of the rural, developing world that makes up 85% of global poverty. Tanzania has been affected by poverty and environmental issues quite severely, with much of its rural population being below the poverty line.

Philippe Lazaro