The 2020 Annual Report

26 The 2020 Annual Report.JPG

~**gRAphIC DESiGn πŸ‘πŸ‘‘πŸŒž | iS | mY πŸ‰πŸ­ PASsioN**!~

Okay, so not entirely. If that was all I did, I’d miss the speaking, the storytelling, the scripting of other things. But I have fun with design. Lemme throw on a podcast and open up Photoshop or Illustrator, and I imagine that’s what serious gamers feel like. I’m happy it gets to be a component of what I do.

Recently I got to work on Plant With Purpose’s annual report. Not a totally original design, but I had to learn how to mimic the styles of past editions and give some pages a facelift. It was fun getting to figure out how to do that.

Creative design is about more than aesthetics. It’s about transmitting feelings, and in my work, it's the feeling of being invited. The first time I realized the world of nonprofit organizations could be for ME and not just older, wealthier, people in suits came when I saw organizations with branding and exciting visuals and gear that looked just like my vibe!

One of the unspoken questions people ask when they encounter new ideas, movements, or organizations is β€œis this for me???” The right design says HECK YES COME ON IN.

224 Stay Classy.JPG