I believe strongly in the power of storytelling to motivate people to take action. We see ourselves as characters in pursuit of goals– supporting a family, changing the world, or overcoming personal obstacles. The best brands are the ones that understand our goals and best help us get there.

In a world where putting out information is cheap and free, the quality of our communication matters more and more. Brands that understand storytelling are the ones that draw people.



01. They Put Beliefs in the Driver’s Seat

People move towards brands that know they’re making the world a better place. In a world where almost anything can become a controversy overnight, the best brands can clearly communicate their values to customers. Think of Life Is Good, Patagonia, or Trader Joe’s and you’ll find a tremendous amount of buy-in, all thanks to these brands beliefs.

02. The Speak to Our Imagination

You can share statistics all you want, but unless they speak to our deepest desires or fears, they’ll fall flat. As a storyteller, I choose to appeal to hopes, joys, and loyalties, in order to wipe out apathy and make people care.

03. They Focus on their Customer

Many brands have great services, many organizations do great work, but unless they can connect with people through their own personal stories, they'll go unnoticed. Everyone wakes up as the protagonist of their own story, and brands that resonate know how to enter into those stories.

04. They Stand Out as Different

People have options! At any given moment, someone can pull out a phone and immediately find infinite choices of where to eat, where to shop, and what to do. So how are you going to stand out? You need to be unconventional, challenge norms, and meet desires people didn’t know they had.




Developing an Effective Brand Identity

How are you making the world a better place through what you’re doing? Starting with that question, I can work with you and your team to be more than just another option among many. Through ongoing consultations or day-long workshops, I can facilitate the process of identifying your brand’s values, key strengths, and underlying values.

Building a Powerful Web Presence

It takes five seconds -often even less- in order for somebody to decide whether or not you’ve got a brand that has their interest or trust. With those stakes, it’s incredibly important to make sure you have a website that is easy to use, clearly communicates your value to site visitors, and matches your beliefs to their imagination. You can do this! I can help! By reframing your website, evaluating its structure, developing more effective wireframes, and writing better copy, we’ll sharpen its appeal to people who come your way.

Drafting an Effective Email Campaign

Email is the most important tool for driving interaction. For every $1 spent on email, companies see a $38 ROI. Email marketing is extremely cost-effective for smaller budget organizations, and advanced email strategies have been proven to lead to higher rates of engagement. With all that said, it’s important to know what makes an email strategy that actually works.

Crafting Compelling Videos

Going into 2018, attention spans appear shorter than ever and overstimulation is at a peak. Information alone is not effective, nor is empty sentiment. Video is a powerful tool to engage both the head and the heart. As a writer and visual storyteller, my work is primarily in scripting and directing effective marketing videos that people want to see and share. I team up with other video professionals to deliver moving films.

Interested in working together? Please fill out the form below and I’ll respond to you as soon as I possibly can!

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Philippe Lazaro