Creativity and Empathy

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Empaths are the best creatives.

I got to do a little brainstorming and consulting on a video project and the process reminded me of a creative belief I hold pretty strongly-

Whether you’re designing a campaign for a nonprofit or trying to write a song for your EP, your goal is to make other people think and feel, me too.

This isn’t the first time I’ve written about this. But I want to try to be as generous as possible with the things I learn that could help others, so here’s not just WHY creative empathy matters, but here’s HOW to develop that muscle.

Get vulnerable. Think of your message. Where does it encounter tension or conflict? Go beyond isolation. Know what others say, think, do, and feel.

Every week I send out a newsletter with ideas to help Creative Changemakers. Every now and then, I’ll sneak a peek for something I’m working on right here. This is one of those times. But you can get those emails by signing up here!

Philippe Lazaro