#234 City Heights Mural
22 August 2021 // San Diego, California
It seems like roughly once a day, I see somebody post on social media about what it was that got them to overcome their resistance towards getting vaccinated- and in a stick-to-your-guns sort of world, I find the vulnerability refreshing.
Sometimes it’s constant conversations with a friend that triggers the shift. Sometimes it’s reframing the discussion around how our choices affect others rather than a personal decision.
But there’s always a certain kind of reply that this invites…
“That won’t convince anybody new. People have their minds made up and will reject anything that doesn’t fit!”
or
“Yeah, my co-worker will just assume you’re a paid actor.”
Two things are happening in these comment sections:
1) People are so hungry for a sign that people can be still be moved that any anecdote that shows this is extremely inspiring.
2) People are so exhausted from trying to convince the stubbornly resistant, that they’ve learned to pessimistically pre-empt their most common canned response.
But every day for the past week, around a half million people got their first dose of the vaccine.
That’s not a small number.
Relative to the whole population, a whole bunch of people are being moved every single day.
When you’re resigned to preemptive pessimism, you won’t ask an important question: why?
In each of these batches of 500,000, there are a variety of reasons- not one single answer. Sometimes it’s a mandate, sometimes it’s the story of a very sick loved one, but there are patterns and trends.
But we have data, and when you have data, you can figure out what works. You can do more of it. You can enhance it.
Will there always be someone with an uncle who manages to deny the existence of bread while speaking with a mouth full of sourdough? Probably.
But leverage what you learn, and there will be less of them over time. And soon the issue is no longer a hot topic, but lukewarm and tepid. And people’s decisions won’t be identity statements, just something that gets done.